GEO is to SEO what voice is to text
Your customers no longer just "google" things. They ask ChatGPT, Claude or Perplexity. SEO optimizes your spot in the blue links. GEO measures whether AIs cite you in their answers.
Search is moving to new ground
A growing share of informational, comparison and recommendation searches now go through AI assistants rather than a traditional search engine. If the AI doesn't mention your brand in its answer, you're invisible — no matter how well you rank on Google. And Google itself increasingly answers via its AI Overviews, displayed at the top of the results before any blue link.
The user typed a query into Google, browsed the links, picked one.
The user asks an AI, which answers directly with a handful of brands.
Being one of those cited brands. Or not existing in the decision.
Traditional SEO vs GEO
Two complementary disciplines, not competing ones. GEO addresses a blind spot that SEO doesn't cover.
A new dimension to steer
Your prospects and customers ask their questions to ChatGPT, Claude or Perplexity. Periscop gives you a measured, presentable answer: mention rate, sentiment, hallucinations — all tracked over time.
Anticipate demand
Get into GEO before the question becomes urgent. A concrete differentiation advantage.
Data, not gut feel
Mention rate, Share of Voice, sentiment, hallucinations: indicators measured and tracked month after month.
Fast setup
~10 minutes per project: an AI-assisted brief, tailored prompts, and monitoring starts.